Marketing Massage and the Economy

Materials

• 4 Original Articles - 8 pages
• Online multiple-choice test
• Certificate upon completion

Description

Earn credits through articles you've already read in our Massage Professionals Update e-newsletter.

During tough economic times all business owners look for ways to continue to thrive and avoid having to close their doors. This brief program will provide insights into:

• The importance of massage therapy as a cost effective healthcare option.
• Product sales to serve client needs and the relationship between ethical sales, product integrity and education.
• Good expense cutting versus cutting expenses that may hurt business.
• Seven beneficial habits that can be incorporated to create a successful massage business.

In the Marketing Massage and the Economy program we've combined four articles written especially for the Institute's Massage Professionals Update. These four articles include:

• Massage Therapy: Economy Causing a Priority Shift - A troubled market could mean fewer clients, here are some suggestions on what you can do about it.
• Smart Product Sales for Massage Therapists - These suggestions can help you prepare for success by enhancing the client/therapist relationship while also seeking an ethical way to increase profits.
• Good Cuts vs. Bad Cuts for the Budget Minded - Keeping your massage practice afloat during an economic crisis usually involves some creative budgeting. While cutting costs can be a good thing, make sure you don't misstep by making the wrong cuts.
• 7 Habits of Successful Massage Therapists - See how these timeless principles can be used in any massage practice.

You can either read the articles by clicking on any of the titles above or upon enrollment you'll be able to access these articles and your online test through your online course account.

Course Objectives

1. Identify massage therapy as a cost effective health care option in a tough economy and discuss massage therapy’s medical value.
2. Justify the importance of product sales to serve client needs and discover the relationship between ethical sales, product integrity and education.
3. Distinguish good budget cuts that positively impact the massage practice versus bad budget cuts which negatively impact the massage practice.
4. Determine habits they can incorporate into their work to create a successful business (based on Stephen Covey’s The 7 Habits of Highly Effective People).

Course Reviews

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Instructors

Nicole Cutler, L.Ac., MTCM

Nicole Cutler is a long time advocate of integrating perspectives on health. With a Bachelor of Science degree in Neuroscience from the University of Rochester and a Masters Degree in Traditional Chinese Medicine from Five Branches Institute, Nicole has been a licensed acupuncturist since 2000. She has earned acupuncture licenses in the states of California and New York, is a certified specialist with the National Acupuncture Detoxification Association, has earned diplomat status with the National Commission of Chinese and Oriental Medicine in Acupuncture and Chinese Herbology and is a member of the Society for Integrative Oncology. In addition to her acupuncture practice that focuses on stress and pain relief, digestion, immunity and oncology, Nicole contributes to the integration of healthcare by writing articles and courses such as Infectious Disease: Hepatitis for health care providers.

Linda Fehrs, LMT

Linda Fehrs attended both the Swedish Institute of Massage Therapy and Hudson Valley School of Massage Therapy in New York – a state with some of the most rigorous licensing requirements in the U.S. – and also served as an instructor at the Hudson Valley School of Massage.

She is a professional member of the AMTA and the New York State Society of Medical Massage Therapists. Linda has actively practiced massage therapy in the Mid-Hudson Valley since 2002 with a focus on medical massage and massage for those with special needs, such as developmental and physical disabilities.

Ms. Fehrs has authored such courses as Build Your Massage Practice, Cancer & Massage, Women & Massage as well as Marketing Massage and the Economy.